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0203 515 1000
hello@maglabsdigital.com

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We are based just outside London

Britannia Court, Britannia House,
The Green, West Drayton
UB7 7PN

Client

Kraft Heinz

Giving the nation the chance to get their hands on their very own personalised tin of Beanz.

Personalised Beanz for the nation
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Project

Beanz Meanz… Personalised Beanz for the nation

Brief

Celebrating 50 years of Beanz Meanz Heinz, Heinz created special limited edition cans and a pop-up store initiative and wanted to extend the experiential retail campaign into the digital space.

Solution

We created a user-friendly microsite where consumers could purchase a special tin, entering their name on the can with live visualisation.

Final Product

Sales exceeded expectation, so the campaign was extended and over 8,000 cans were ordered within a few weeks. 

Live Management and Support

Our team supported Heinz throughout the campaign to ensure that it ran smoothly, responding to entree queries and providing regular activity reports to the client. A full report was provided at the end of the campaign to highlight the overall success. 

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