Celebrating 50 years of Beanz Meanz Heinz, Heinz created special limited edition cans and a pop-up store initiative and wanted to extend the experiential retail campaign into the digital space.
We created a user-friendly microsite where consumers could purchase a special tin, entering their name on the can with live visualisation.
Sales exceeded expectation, so the campaign was extended and over 8,000 cans were ordered within a few weeks.
Live Management and Support
Our team supported Heinz throughout the campaign to ensure that it ran smoothly, responding to entree queries and providing regular activity reports to the client. A full report was provided at the end of the campaign to highlight the overall success.