NBC Sports’ existing tool was built to ensure brand consistency across marketing presentations and reduce the time taken to produce them. We were tasked with giving the site a design refresh, implementing new features and improving site compatibility across all devices to enhance the user experience.
Taking a mobile-first approach, we completely revitalised the design of the site and downloadable presentation, producing a clean and on-brand site focused on simplifying the user journey. We implemented new features (such as the ability to share the presentation directly from the site to intended recipients) to reduce effort and enhance user experience. Using the existing back-end as a base, we were able to upgrade the site in a more timely and cost-efficient manner than a complete site rebuild.
The new design has modernised the site by using recent digital innovations, providing a more aesthetically pleasing experience for users. Additional features such as presentations personalisation and improved responsiveness across all devices significantly enhanced user experience and streamlined the process of generating customised presentations on-the-go.