NBC Sports’ existing tool was built to ensure brand consistency across marketing presentations and reduce the time taken to produce them. We were tasked with giving the site a design refresh, implement new features and improving site compatibility across all devices, to enhance the user experience.
Taking a ‘mobile-first’ approach, we completely revitalised the design of the site and downloadable presentation, producing a clean and on-brand site focussed on simplifying the user journey. We implemented new features, such as the ability to share the presentation directly from the site to intended recipients, to minimise effort and enhance user experience. Using the existing back-end as a base, we were able to upgrade the site in a more timely and cost-efficient manner than a complete site rebuild.
The new design has modernised the site by using current digital trends, providing a more aesthetically pleasing experience for users. Additional features such as the ability to share presentations directly from the site and personalisation of the presentation, as well as improved responsiveness across all devices, have greatly enhanced user experience and the ability of marketing teams to generate customised presentations on-the-go.